In a promising development for Azad Jammu and Kashmir (AJK), a new collaborative effort has been announced between the Hashoo Group and the AJK government. This partnership aims to breathe new life into the region’s socio-economic landscape, with a focus on education, hospitality, tourism, and community development.
The agreement, symbolized by a formal Memorandum of Understanding (MoU), was signed during a ceremony held earlier this week at the Kashmir House in Islamabad. Dignitaries from both the AJK government and Hashoo Group’s senior leadership were present to witness this significant moment.
The MoU, signed by Haseeb A. Gardezi, Chief Operating Officer of the Hospitality and Education Division for Hashoo Group, and Dawood Muhammad, Chief Secretary of AJK, signifies a shared commitment towards AJK’s prosperity. The collaboration will leverage the expertise of Hashoo Group, particularly its initiatives through the Hashoo School of Hospitality Management and the Hashoo Foundation. These entities provide specialized training programs designed to empower the local workforce and stimulate economic development within AJK.
This multifaceted partnership extends beyond tourism and hospitality. It encompasses a broader vision to propel AJK’s development across various sectors, fostering sustainable growth in the region. The focus areas will include education, economic upliftment of marginalized communities, and initiatives specifically aimed at empowering women. These objectives align seamlessly with the United Nations Sustainable Development Goals, aiming to improve the overall well-being of AJK’s residents.
Recognizing the immense tourism potential of AJK, the partnership will also prioritize the upgrade of infrastructure and services. This includes the strategic integration of Hashoo Group’s renowned hospitality brands – Pearl-Continental Hotels and Resorts, PC Legacy, and Hotel One.
Speaking at the ceremony, Hashoo Group’s Deputy Chairman & CEO, Murtaza Hashwani, emphasized the significance of this collaboration. He stated, “This partnership embodies our unwavering dedication to strengthening AJK’s potential and enriching the lives of its people through impactful and sustainable development initiatives. We aim to make significant strides in education, tourism, and community empowerment projects, with a particular focus on empowering women. We are thrilled to embark on this prosperous journey in collaboration with the AJK Government.”
Sharing his enthusiasm, AJK’s Prime Minister, Chaudhry Anwar-ul-Haq, expressed his gratitude towards Hashoo Group’s expertise and commitment. He acknowledged, “We are deeply grateful for Hashoo Group’s willingness to share their expertise and enthusiasm in uplifting our communities. Their involvement in education, development initiatives, and job creation will be instrumental. We recognize the immense potential within our diverse communities, and we are confident that by working closely with various stakeholders like Hashoo Group, we can unlock this potential and witness a significant transformation in AJK very soon.”
AJK, celebrated for its rich cultural heritage and breathtaking natural landscapes, boasts immense potential for growth and development. This collaboration between the AJK government and a leading Pakistani corporation like Hashoo Group presents a promising opportunity to harness this potential and propel AJK towards a brighter future.
